Frédéric Boublil
Strategic partner advising executive teams and shareholders
Drawing on experience both as a retail executive and as a strategy consultant, Frédéric Boublil combines strategic vision with operational involvement. His work brings together:
1. the analytical and synthesis capabilities of a top-tier strategy consultancy
2. the business acumen and hands-on experience of a retail executive
3. the agility and innovative capacity of a start-up
To deliver first-class solutions, Frédéric focuses on four complementary areas: retail, brands (consumer goods and luxury), B2B and Private Equity.
This is why more than fifty clients have trusted him with their strategic priorities.
Career
After graduating from HEC in 1994, Frédéric began his career in travel retail as a perfumes and cosmetics buyer in France and Singapore. He then joined Auchan as a Category Manager for toys. Later, as Marketing, Purchasing and Digital Director at inmac-wstore.com, leading a team of 40, he digitalised the company and set it on a growth path.
As Group Strategy Director at Vivarte, Frédéric then led the three-year plan, store footprint rationalisation, portfolio strategy, digital and international development, and investment strategy.
As a consultant—first at OC&C, then at Solving Efeso International and now as head of Boublil Conseil—Frédéric advises executives and shareholders across all their structuring priorities: build-ups, repositioning, digitalisation, international development, improvement plans, and marketing and commercial performance.
And on a more personal note…
Frédéric enjoys bringing his passions into his work. Interested in discovery and intercultural exchange, he has worked in more than 20 countries. As a wine enthusiast with a strong interest in the wine industry, he advised the Bordeaux wine sector for three years. Above all, Frédéric is passionate about commerce.
Frédéric Boublil is also a board member of Troc.com.
He contributed to the latest edition of Mercator, the HEC Group’s reference marketing book. He has also published a book exploring the full range of challenges facing retail.
> Retail: New Winning Strategies (in French)
The Boublil Conseil ecosystem
Start-ups
Boublil Conseil works with several start-ups, particularly retail-tech companies, to help retailers and brands make the most of partnerships with these dynamic, innovative organisations. By combining an in-depth understanding of strategic challenges, business operations, systems and retailer governance, Boublil Conseil provides the agile framework required for successful, mutually beneficial partnerships.
Partner experts
When a project requires highly specialised expertise, Boublil Conseil works with trusted partners who meet the firm’s exacting standards.
