BRANDS – FOOD and LUXURY

BRANDS – FOOD and LUXURY

A core focus on strategy and marketing and commercial excellence assignments

Examples of assignments

Strategy – Consumer Goods and Luxury

  • Developing business plans and strategic plans for companies with revenues ranging from €20 million to €300 million
  • Advising a luxury house on the acquisition of an industrial subcontractor: business plan and governance arrangements
  • Supporting a cooperative group through a merger project, from opportunity assessment to business-plan development
  • Developing an industry strategy for a trade body in the agricultural and wine sectors

Marketing and commercial performance – Brands

  • Developing an international acceleration plan for a globally distributed premium brand
  • Defining an omnichannel D2C sales model for a wine group, combining e-commerce with a field sales force
  • Improving the commercial effectiveness of a consumer-goods group: merging sales forces, resizing teams and reallocating commercial resources
  • Defining a global “New Marketing” organisation to improve both performance and employee appeal for an international dairy group
Examples of sectors: luxury, food and consumer goods

Examples of sectors

Luxury

  • Spirits
  • Fashion
  • Jewellery

Food and Consumer Goods

  • Wine – cooperatives, merchants and other players in the wine ecosystem
  • Dairy products and cheese
  • Grocery

Agricultural sectors

  • Trade bodies
  • Federations
  • Agricultural and wine sectors

The firm works with mid-cap companies, cooperatives and international groups operating across several countries.



TV Interviews

Consumer trends

 Tribunes

Careers in retail and consumer goods

 Resources

Studies and reports