I support retail, consumer goods, luxury and B2B companies that need to make a strategic shift or evolve their business model.


After serving as a retail executive, Frédéric has delivered more than 50 strategic advisory projects for a wide variety of retailers. This gives him an extensive and constantly updated base of benchmarks. With a strong interest in the sociology of consumption, Frédéric contributed to the 12th edition of Mercator, the HEC Group’s reference marketing book. Finally, as a wine enthusiast, Frédéric is the strategic partner of a broad range of players in the sector.