3 types of assignments:
Strategy
Business Plans, Business Models, Growth strategies
Performance
Store footprint, international operations, Digital, Product portfolio
Organisational Capabilities
With a distinctive expertise on marketing and sales
2 types of support:
Strategic consulting
Standard strategic assignment. E.g. strategic plan, business review, 360 redesign of the business model…
Business Partner
Support to a cross-functional project, involving a variety of departments and stakeholders. E.g. support the executive committee in the design of the progress plans