Examples of recent assignments


Food Retail

  • Optimise the business model of a new concept – to be rolled out in over 300 POS
  • Make a full review of the business model of a hard discount chain, and design the 360-action plan to recover profitability
  • Manage the partnership between a food retailer and a value retail apparel chain for the implementation of shop-in-shops in supermarkets
  • Design the offer strategy of an e-commerce pure player



  • Provide global support for the design of the strategic plan. Among the topics under scope:
    • New store Organisational Model
    • Pricing strategy and roadmap
    • E-commerce acceleration
    • Private Label growth plan
    • Business case for a new concept


Fashion and Luxury

  • Strategic review of a M€ 250 fashion retailer starting a new growth cycle. Action plan and roadmap to adapt the business model and to sharpen distinctive capabilities
  • Diagnosis and action plan to strengthen the international operations of a M€ 400 fashion retailer: focus on the offer, the store portfolio, and the marketing support
  • 5-year plan of a jewel manufacturer prior to its acquisition by an international Brand
  • Strategic seminar of a multi-brand group
  • Several commercial due diligences for Private Equity – Apparel, Shoes, Affordable Luxury



  • Strategic review of a leading baby care retailer to prepare an aggressive roll out plan
  • Business plan of a fine grocery retailer leading to its disposal to a new shareholder
  • Strategic review of a hard good retailer for a Private Equity

Examples of sectors


  • Food Retail
  • e-commerce
  • DIY
  • Fashion – value retail
  • Affordable Luxury
  • Luxury
  • Perfume and Cosmetics
  • Toys and baby care
  • B2B Distribution
  • Travel retail.

Boublil Conseil is generally mandated by the CEO, the Strategic Direction or by another member of the executive committee. He can also be mandated by the shareholder.