Studies and reports

Studies and reports by Boublil Conseil on the major strategic issues facing retail, consumer goods and brands.

Trade and Consumer Shifts

A structured twelve-part overview of the changes reshaping retail, consumer behaviour and markets.

Retail: New Winning Strategies

A reference report on winning business models, digital transformation, profitable sustainability and differentiation.

Zara: Store Footprint Evolution and Financial Impacts

An analysis of Zara’s store network, footprint rationalisation and the resulting economic implications.

Towards Augmented Resilience

A framework for examining critical dependencies, business-model transformation and strategic resilience.